Kris Aquino tops the 2008 YES! magazine’s Top 20 Celebrity Endorsers. Ranking is based on the most money earned by the celebrity endorser. What is surprising is the six degrees( or even closer) of separation in the Top 20 Celebrity Endorsers, like mother and daughter Sharon Cuneta and KC Concepcion; former husbands and wives, Movie Queen and now Batangas Governor Vilma Santos and OMB Chair Edu Manzano, not to mention former wife Maricel Soriano; brother and sister Richard and Ruffa Gutierrez, among others, such an interesting mix..Here is the rest of the Top 20 Celebrity Endorsers of 2008:
1. Kris Aquino - 22 tri-media endorsements
2. Sharon Cuneta - 5 tri-media endorsements
3. Marian Rivera - 25 tri-media endorsements (tied with)
KC Concepcion - 9 tri-media endorsements
4. Aga Muhlach - 6 tri-media endorsements
5. Piolo Pascual - 15 tri-media endorsements
6. Judy Ann Santos - 24 tri-media endorsements
7. Vilma Santos - 4 tri-media endorsements
8. Robin Padilla - 5 tri-media endorsements
9. Richard Gutierrez - 9 tri-media endorsements (tied with)
Maricel Soriano - 7 tri-media endorsements
10. Dingdong Dantes - 9 tri-media endorsements
11. Dawn Zulueta - 7 tri-media endorsements
12. Lucy Torres-Gomez - 10 tri-media endorsements (tied with)
Angel Locsin - 11 tri-media endorsements
13. Manny Pacquiao - 9 tri-media endorsements
14. Sarah Geronimo - 10 tri-media endorsements
15. Lea Salonga - 4 tri-media endorsements
16. Edu Manzano - 10 tri-media endorsements
17. John Lloyd Cruz - 8 tri-media endorsements
18. Toni Gonzaga - 8 tri-media endorsements
19. Anne Curtis - 5 tri-media endorsements
20. Ruffa Gutierrez - 7 tri-media endorsements
Because of so many complains on the results, particularly from Angel Locsin fans, YES! Magazine through Summit Media President Ms. Lisa Gokongwei-Cheng, answered the hullaballoo:
“I have spoken to Ms. Maglipon, our Editor-in-Chief, and this is how they computed for the results. They actually counted the number of endorsements that Ms. Locsin has 12 active endorsements and then asked around the industry about her talent fee. The YES! team then multiplied the number of endorsements versus the rate card in order to come out with an annual number. Please read YES! and tell us if we got the number of endorsements wrong. If you can give us facts, we will definitely print your letter and admit our error.”
To know more about the List and many other celebrities, grab a copy of the October 2008 issue of YES! Magazine, with Dawn Zulueta on the main cover, available now in your favorite magazine stands and bookstores.
Source: Get It From Boy
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